Natura, Avon, Body Shop, and Aesop
I was so surprised to hear that Avon is now part of the Natura kingdom. I listened to Roberto de Oliveira Marques, who humbly shared the principles that drive their leadership team. He emphasized the need to work as a collaborative collective that openly shared and experimented, accepting and growing with failure. As de Oliveira Marques states, “You have to be comfortable with uncomfortable.”
The Body Shop is another company that practices a version of Open Hire. In addition, it ethically produces sustainable products. Its B rating is 82.6!
During the Leadership Reset Forum, it was so refreshing to hear of the many ways company CEOs were speaking passionately about making a positive difference in the world. They all emphasized that no longer was profit the driving motivator that people, all relationships (employee, consumer, community) are paramount. In addition, these leaders were discussing and taking responsibility for the impact that their products and services were having on the environment. I believe in companies that have the courage to be purposeful. It is so refreshing to see this shift in priorities happening. Let’s support those companies, big and small that passionately are trying to make this world a better place.